How Rare Beauty writes email.
12 emails classified across 2 months, all sent through SendGrid. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.
Rare Beauty is one of 950 brands tracked in the BadRep vault, classified under Beauty & Style + E-commerce & DTC. We've indexed 12 emails from Rare Beauty since July 2026, sent at a cadence of roughly 6/month through SendGrid. Their program leans on Product Launch sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 6 emails/month over 2 tracked months.
- Animated GIFs in 33% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Product Launch is the dominant program — 67% of all sends (8 of 12 emails).
- Hook of choice: "Bold Claim" — opens 42% of sends.
- Subject lines average 34 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 25% include one, vs catalog median of 8%.
- Latest send tracked: 2 days ago — Rare Beauty is currently active.
How Rare Beauty stacks up in Beauty & Style.
Against the Beauty & Style field, Rare Beauty runs a more broadcast style than peers (0% personalized vs 19%), and writes longer-form emails than most peers (528 words vs 171).
| Metric | Rare Beauty | Beauty & Style median | Read |
|---|---|---|---|
| Emoji in subject | 25% | 22% | ≈ niche |
| Personalization | 0% | 19% | 0% of niche |
| Median subject length | 35 chars | 35 chars | ≈ niche |
| Median body length | 528 words | 171 words | 209% longer |
Benchmarks computed from 2,100 emails across 104 Beauty & Style brands in the BadRep vault.
What Rare Beauty does on repeat.
Most-used email types
- 01Product Launch67%
- 02Welcome17%
- 03Promotional8%
- 04Seasonal / Holiday8%
Most-used hook types
- 01Bold Claim42%
- 02Curiosity25%
- 03Story8%
- 04Question8%
- 05Problem8%
The last 6 months of Rare Beauty.
Latest send tracked: 2 days ago. Peak month was Aug 26 with 7 emails.
Rare Beauty email FAQ.
What email platform (ESP) does Rare Beauty use?
How often does Rare Beauty send marketing emails?
What types of emails does Rare Beauty send?
What hook types does Rare Beauty use to open emails?
How long are Rare Beauty's subject lines?
What offers does Rare Beauty run in email?
What category is Rare Beauty in?
Where do these Rare Beauty email examples come from?
Stop screenshotting Rare Beauty emails.
Just search them.
Every email, every brand, every classification. $19/mo. Cancel anytime.
Browse the vault — free