How Hedepy writes email.
11 emails classified across 3 months, all sent through MailerLite. Tracked since Jun 2026. Every hook, framework, offer type and CTA — on the record.
Hedepy is one of 946 brands tracked in the BadRep vault, classified under Mental Health & Wellbeing. We've indexed 11 emails from Hedepy since June 2026, sent at a cadence of roughly 3.7/month through MailerLite. Their program leans on Newsletter sends with Question hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 3.7 emails/month over 3 tracked months.
- Personalizes 7.1× more than the median brand (100% vs 14% — merge tags, dynamic blocks, you-the-subscriber language).
- Animated GIFs in 9% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Newsletter is the dominant program — 73% of all sends (8 of 11 emails).
- Hook of choice: "Question" — opens 55% of sends.
- Subject lines average 49 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 36% include one, vs catalog median of 8%.
- Latest send tracked: 2 days ago — Hedepy is currently active.
How Hedepy stacks up in Mental Health & Wellbeing.
Against the Mental Health & Wellbeing field, Hedepy personalizes more than the median (100% vs 29%), and writes far shorter emails than the norm (44 words vs 335).
| Metric | Hedepy | Mental Health & Wellbeing median | Read |
|---|---|---|---|
| Emoji in subject | 36% | 25% | 1.4× niche |
| Personalization | 100% | 29% | 3.4× niche |
| Median subject length | 49 chars | 39 chars | 26% longer |
| Median body length | 44 words | 335 words | 87% shorter |
Benchmarks computed from 1,595 emails across 84 Mental Health & Wellbeing brands in the BadRep vault.
What Hedepy does on repeat.
Most-used email types
- 01Newsletter73%
- 02Welcome9%
- 03Re-engagement9%
- 04Promotional9%
Most-used hook types
- 01Question55%
- 02Direct Offer27%
- 03Curiosity9%
The last 6 months of Hedepy.
Latest send tracked: 2 days ago. Peak month was Jul 26 with 7 emails.
Hedepy email FAQ.
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