Audio-First & Podcasts is one of the most-tracked niches in the BadRep vault — 14 brands sending 406 emails at an average of 2.1/month per brand. The dominant ESP in this niche is Klaviyo. Audio-First & Podcasts marketers lean on Promotional sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.
● THE NICHE PATTERNS
What Audio-First & Podcasts brands do on repeat.
2.1
emails/mo per brand
Across 14 brands
12%
personalized
merge tags + dynamic blocks
62%
with emoji 📨
in the subject line
30%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional41%
- 02Newsletter23%
- 03Free Trial19%
- 04Product Launch4%
- 05Win-back3%
Most-used hook types
- 01Bold Claim38%
- 02Direct Offer17%
- 03Story14%
- 04Curiosity12%
- 05Question9%
● AUDIO-FIRST & PODCASTS EMAIL BENCHMARKS
Email marketing benchmarks for Audio-First & Podcasts.
Median and average figures across 417 emails from 22 Audio-First & Podcasts brands tracked in the BadRep vault — a reference point for how audio-first & podcasts brands actually write, format, and structure their marketing emails.
| Metric | Audio-First & Podcasts benchmark |
|---|---|
| Median subject length | 31 chars |
| Median body length | 261 words |
| CTAs per email (avg) | 4.4 |
| Emoji in subject line | 61% |
| Personalized emails | 14% |
● THE BRANDS
14 brands writing Audio-First & Podcasts emails.
femtasy
244 emails →
Aura Health
75 emails →
Girlboss Daily
36 emails →
Dipsea
15 emails →
Hiro.fm
8 emails →
Whisper Stories
6 emails →
Listen Softly
6 emails →
Speechify
6 emails →
Ben & David at Acquired
3 emails →
Huberman Lab
3 emails →
ElevenReader
1 emails →
Crossfader
1 emails →
Supercluster
1 emails →
Common Sense Media
1 emails →
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