BADREP / NICHES / AUDIO-FIRST & PODCASTS

Email examples from Audio-First & Podcasts brands.

9 brands, 263 emails analyzed across 13 months. Every hook, framework, offer type and CTA — on the record.

Audio-First & Podcasts is one of the most-tracked niches in the BadRep vault — 9 brands sending 263 emails at an average of 2.2/month per brand. The dominant ESP in this niche is Klaviyo. Audio-First & Podcasts marketers lean on Promotional sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.

THE NICHE PATTERNS

What Audio-First & Podcasts brands do on repeat.

2.2
emails/mo per brand
Across 9 brands
11%
personalized
merge tags + dynamic blocks
74%
with emoji 📨
in the subject line
22%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional45%
  2. 02Free Trial27%
  3. 03Newsletter13%
  4. 04Win-back5%
  5. 05Re-engagement3%

Most-used hook types

  1. 01Bold Claim45%
  2. 02Story19%
  3. 03Direct Offer11%
  4. 04Question10%
  5. 05Curiosity6%

Stop guessing what audio-first & podcasts emails look like.
See every one of them.

Every email, every brand, every classification. $19/mo. Cancel anytime.

Browse the vault — free
Get full access — $19/mo →